Account Manager Morocco

Job Title: Account Manager

Location: Morocco
Reporting To: Sales Manager
Function: Sales
Account Portfolio: Mix of local, core, and key accounts
Budget Responsibility: Approx. €13 million

Role Purpose

The Account Manager is responsible for driving the growth, retention, and profitability of an assigned portfolio of customer accounts in Morocco. The role provides both strategic and tactical sales leadership to defend and expand existing business, increase share of wallet, and develop new opportunities within the portfolio.

This position focuses on building and executing long-term account strategies in partnership with Marketing, Commercial Excellence, and cross-functional internal teams. The Account Manager also plays a critical role in transitioning new customers from Business Development into stable, long-term accounts. Success in this role requires strong negotiation skills, effective communication across all organisational levels, and the ability to operate within a complex matrix environment.

Job Dimensions & Scope

• Number & Type of Accounts: Mix of local, core, and key accounts

• Internal Stakeholder Impact: Medium; tactical execution with strategic input

• Budget Responsibility: ~€13 million

• Geographic Scope: Morocco

Principal Accountabilities

Account Growth & Strategy

• Develop a deep understanding of assigned customers’ short- and long-term needs and translate these into growth opportunities aligned with Amcor’s portfolio.

• Build, maintain, and execute strategic account growth plans to drive volume, margin, and share of wallet.

• Set short- and long-term commercial and marketing strategies for assigned accounts in line with Amcor objectives.

• Monitor business performance against volume and margin targets and initiate corrective actions where required.

Customer Relationship Management

• Build and sustain strong relationships with key decision-makers and influencers across the customer’s organisation, beyond procurement.

• Identify and map customer stakeholders (total enterprise approach) to ensure effective strategic and tactical alignment.

• Act as a trusted partner, clearly articulating Amcor’s value proposition using value-selling principles.

Cross-Functional Collaboration

• Collaborate closely with R&D, Marketing, Commercial Excellence, Operations, and Supply Chain to ensure effective execution of account strategies.

• Partner with Operations and Supply Chain to improve demand accuracy through data analysis and forecasting.

• Align internally and externally on sustainability and innovation roadmaps to support customer and Amcor objectives.

• Work with the Business Development Manager to transition new customers into the assigned account portfolio.

Performance Management & Systems

• Maintain up-to-date business plans, customer strategies, and opportunity pipelines using Amcor tools and systems.

• Actively promote and use Salesforce.com, PMDB, ANPos, and ValuePlus to manage performance, pipeline, and customer insights.

• Leverage data to manage pricing, margins, KPIs, and overall business performance.

New Business Development (Approx. 20%)

• Proactively identify, qualify, and develop new business opportunities and prospects.

• Establish strong relationships with prospective customers and fully understand their requirements.

• Match customer needs with Amcor’s value proposition and close new accounts to support portfolio growth.

Qualifications & Requirements

Education & Experience

• Degree in Sales, Engineering, Business, or related discipline; MBA preferred.

• Minimum of 5 years’ experience in a large-scale B2B sales environment.

• Relevant industry experience, ideally within fresh food packaging (meat preferred).

• Proven track record of driving sales growth and improving profitability.

• Strong project and process management experience.

Skills & Capabilities

• Fluency in French and English (mandatory).

• Strong ability to translate strategy into actionable, measurable plans.

• Customer-focused and results-driven mindset.

• Excellent negotiation, influencing, and decision-making skills.

• Strong analytical capability, including pricing, margin management, and KPI tracking.

• Ability to work effectively within a complex, matrix organisation.

• High adaptability to changing market and industry dynamics.

• Strong understanding of branded customers and the factors driving their growth.

• Demonstrated ability to drive sustainable growth within a defined territory or portfolio.