Market Insights Manager

Position Job Title: Market Insights Manager

BG: Amcor RPSI

Function: Market Insights within Product Line Management

Location: Across Europe, however Barcelona preferred

Line Manager’s Job Title: Product Management Director

Contract Type: Permanent

Location: HO / Office

Job Purpose

Provide industry-level analytical support and evaluate macro-market & consumer insights to identify actionable strategic opportunities on “where to play” to key stakeholders, across multiple markets and product lines.

Job Dimensions

• Contribute to RSPIs’ strategic plan process
• Support the development of market intelligence capabilities
• Establish best practice, create templates and harmonize reporting across markets and product lines

Key Accountabilities

Generation of market insights

• Consolidate macro-level market intelligence (collecting, structuring and analysing data) to build actionable market & customer insights, working with Product Management, Business Excellence, Sales and R&D.
• Monitor market, consumers and competition trends to highlight “where to play” opportunities for Amcor applications
• Lead ad-hoc research projects with external agencies on strategic topics: eCommerce, sustainability e.g.
• Design tailored consumer surveys, analyzing data and turning insights into story-telling presentations
• Support Product Management and Sales teams for category reviews and strategic plans
• Use insights to build consensus among cross-functional teams and support decision making. Prepare and present findings to all relevant parties in a structured way
• Present market insights internally and externally (e.g. sales meetings, marketing sharing sessions, customer calls)
• Co-ordinate harmonized implementation of best practice MI approaches throughout different PM market/product teams

Structuring, collection and management of internal and external markets and competitor data

• Definition of data structure and outputs, tool(s) design/requirements 
• Develop roadmap for tool(s) implementation and data build-up
• Qualitative review of internal data in collaboration with Business Excellence team
• Management of external data collection
• Qualitative data review and validation
• Implementation of ongoing processes for regular maintenance
• Identify trends, highlight opportunities and share findings with key stakeholders

Management of external data sources

• Identification and validation of data sources
• Central overview and prioritization of available data sources
• Management of relationships with central data providers, coordination of internal parties

Communications

• Ongoing communication of market trends and competitor news to all relevant stakeholders
• Presentations during sales meetings, marketing sessions, customer calls

Qualifications/Requirements

• 3-5 years of experience in a market intelligence function
• Strong conceptual and analytical skills, attention to details
• Communication and presentation skills across wide range of audiences
• Demonstrated ability to synthesize recommendations from vast and not always aligned data sets
• Strong project management and ability to drive execution of plans in a highly complex matrix environment
• Comfortable with multi-cultural team, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationship
• Fluent English. Additional European languages (e.g. French, German, Spanish) are a plus
• Experience in an agency is a plus
• Packaging experience is useful but not a prerequisite