Manager Digital Platforms

About the role

The Manager Digital Platforms is responsible for the strategic direction, execution, end-to-end management, performance management, governance and continuous optimization of Amcor’s global digital communication channels, with primary responsibility for Amcor.com and associated web properties. This role serves as the bridge between business strategy, marketing, user experience, technology, and content operations to ensure the website and other digital platforms support business growth, brand leadership, customer & investor engagement, lead generation and talent acquisition.

The Manager, Digital Platforms, leads digital transformation initiatives that improve user experience, information architecture, accessibility, search visibility, content effectiveness, and operational efficiency across the organization’s global web presence

Key Job Accountabilities

Digital Strategy & Governance

• Support development and execute the long-term vision and roadmap for Amcor.com and related digital properties
• Establish website governance standards, publishing workflows, content ownership models, and quality assurance processes
• Partner with business stakeholders to align digital initiatives with corporate, commercial, and brand objectives
• Drive continuous improvement through data-informed decision-making and digital best practices
• Manage website policies, standards, and compliance requirements

User Experience & Information Architecture

• Lead information architecture planning and site structure optimization to improve content discoverability and user journeys
• Prioritize user experience enhancements based on customer needs, analytics, and business goals
• Conduct user research, stakeholder interviews, and usability assessments to identify opportunities for improvement
• Collaborate with design and development teams to create intuitive, accessible, and engaging digital experiences

SEO/GEO & Organic Growth

• Own enterprise SEO strategy, including technical SEO, content optimization, metadata standards, internal linking, and site architecture
• Identify opportunities to increase organic, AEO, and GEO visibility, search rankings, and qualified website traffic
• Partner with content creators and subject matter experts to optimize content for search intent and audience needs
• Monitor SEO performance and implement ongoing optimization initiatives
• Support multilingual and regional SEO strategies for global markets

Stakeholder & Vendor Management

• Own project planning, management, prioritization, budgeting, and resource allocation.
• Serve as the primary point of contact for website-related initiatives across marketing, communications, IT, HR, sustainability, investor relations, and business units
• Manage relationships with external agencies, development partners, and technology vendors

Website Operations & Content Management

• Oversee day-to-day management of Amcor.com and other digital platforms
• Manage content publishing, maintenance, and lifecycle processes
• Maintain website performance, reliability, and quality.

Analytics, Insights & Performance Optimization

• Establish and monitor KPIs, dashboards, and reporting frameworks
• Measure the impact of platform initiatives and analyze user behavior, traffic trends, conversion performance, and engagement metrics
• Conduct testing and optimization programs to improve user experience and business outcomes
• Translate analytics insights into actionable recommendations for stakeholders

Accessibility & Compliance

• Lead accessibility initiatives to support WCAG compliance and inclusive digital experiences
• Partner with legal, compliance, and IT teams to ensure adherence to privacy, security, and regulatory requirements.

Digital Transformation & Innovation

• Evaluate and implement emerging technologies, tools, and platforms that improve digital effectiveness
• Drive modernization efforts related to CMS or platform capabilities, personalization, search functionality, and content operations
• Identify opportunities to improve efficiency through automation, AI-enabled workflows, and enhanced digital processes.

Qualifications/Requirements

• Bachelor’s degree in Digital, Marketing, Communications, IT, or a related field
• 5–7 years of experience in digital platform, website, or digital marketing roles
• Proven experience managing corporate websites or digital platforms end-to-end, including content, performance, and continuous improvement
• Strong experience with Content Management Systems (CMS) and coordinating web development activities
• Solid understanding of SEO (technical and content) and web analytics (e.g., Google Analytics)
• Proven ability to manage external agencies, developers, and technology vendors
• Experience implementing governance models, content workflows, and digital best practices
• Understanding of accessibility standards (e.g., WCAG) and compliance requirements
• Experience in user experience (UX), performance optimization, and data-driven improvement
• Experience working in cross-functional, global or matrixed organizations with multiple stakeholders
• Strong interpersonal communications skills.
• Strong ability to lead self and others through high levels of ambiguity
• Budget management
• Fluency in spoken and written English. Additional languages a plus.
• Excellent project management skills in complex projects involving multiple senior stakeholders
• Digitally (IT) savvy and deep understanding of communication tools and channels
• Ability to build strong working relationships with a wide variety of cultures and functions / coach and develop co-workers in cross-functional teams

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